About us

LSM Car Luxury began as the brand of AUTO M, the company of Stefano Melis, based in Oristano on Sardinia's west coast. Not a multinational rental chain with a desk at the airport, but an island business that knows the roads, ports and seasons it talks about from first-hand experience. When the concierge suggests the right hour for the coast road or the most convenient delivery point for your hotel, it's because those kilometres have actually been driven.

The Sardinian soul isn't a marketing line: it's the way we work. It means personal relationships before processes, a handshake that carries the weight of a signature, and the pride of showing the island at its best — from Oristano and the Sinis peninsula all the way to the Costa Smeralda. Rent with us and you'll never speak to a call centre: you'll speak to people who have a name and stand by their word.

LSM Car Luxury operates on a brokerage model: rather than tying up a hundred cars in a yard, we coordinate a hand-picked network of partners to offer you a catalogue of over 100 models and 150+ versions — broader, more current and more flexible than any owned fleet. For you, little changes in form and a great deal in substance: a single point of contact, the concierge, and far better odds of finding exactly the car you're after, from a Porsche for a weekend to a Rolls-Royce for a wedding.

The concierge follows every booking from start to finish: selecting the car, verifying it meets our standards, coordinating delivery and return across 27 destinations and 3 airports, and remaining your point of contact for the entire rental. Requirements and conditions are provided at the quotation stage, transparently: we would rather give you a clear answer today than a misunderstanding tomorrow.

Because few roads in the world deserve these cars the way Sardinian roads do. The coast climbing from Alghero towards Bosa is a sequence of corners suspended above the sea; the Gallura alternates granite and Mediterranean scrub; the south, from Chia to Villasimius, serves up straights with blue water on both sides. An island that changes scenery every half hour, and rewards anyone who crosses it in a car worthy of the journey.

And because Sardinia is the natural stage of Mediterranean luxury: yachts at anchor, iconic hotels, villas on the cliffs. Against that backdrop, an extraordinary car isn't an indulgence — it's the coherent way to move. Our delivery network — 27 destinations and 3 airports — exists for exactly this reason: to bring the car to where your journey begins, with no detours.